In today’s fast-paced digital world, trending hashtags on Instagram have become a powerful tool for individuals, influencers, and brands to gain visibility and drive engagement. Whether you’re an aspiring influencer, a small business owner, or a digital marketer, using the right trending hashtags can help your content reach the right audience at the right time.
Content that earns early engagement is given preference by Instagram’s algorithm, and trending hashtags make your posts visible to users who are actively looking for or following particular hashtags. This post will discuss how to locate and utilise popular Instagram hashtags, as well as their advantages and useful advice for maximising their potential in 2025.
What Are Trending Hashtags on Instagram?
Instagram hashtags that suddenly become popular among users within a certain time frame are known as trending hashtags. Frequently, these hashtags are derived from:
- Current events
- Viral challenges
- Pop culture
- Seasonal topics
- Social movements
The hashtags #Paris2024 and #RoadToGold, for instance, trend quickly during important events like the Olympics. In the fashion industry, hashtags like #OOTD (Outfit of the Day) and #FashionInspo also maintain their popularity because of their steady involvement.

Benefits of Using Trending Hashtags on Instagram
Using trending hashtags on Instagram offers several advantages:
1. Increased Visibility
Impressions will increase if your content shows up in hashtag search results or on the “Explore” page.
2. Higher Engagement
Posts using trending hashtags often receive more likes, comments, and shares due to higher traffic volume.
3. Growth in Followers
The right hashtags attract users interested in your niche, leading to organic follower growth.
4. Brand Awareness
For businesses, leveraging trending hashtags is a cost-effective way to improve brand recall and discoverability.
How to Find Trending Hashtags on Instagram
To successfully use trending hashtags on Instagram, you need to know how to find them. Here are a few proven strategies:
1. Explore Page and Search Bar
Utilise Instagram’s explore page and search bar to find popular subjects in your field. Instagram automatically provides trending hashtags as you write.
2. Competitor Analysis
Examine the hashtags being used by leading influencers or rivals in your niche.
3. Hashtag Generator Tools
Make use of both free and paid tools like as:
- Hashtagify
- All Hashtag
- Ingramer
- RiteTag
4. Follow Industry Hashtags
Instagram will suggest comparable trending hashtags on your feed if you follow hashtags that are relevant to your expertise.
Top Trending Hashtags on Instagram (2025)
The following are a few of the most popular trending hashtags in various categories on Instagram in 2025:
General/Popular Hashtags
- #InstaDaily
- #ExplorePage
- #InstaGood
- #PhotoOfTheDay
- #InstaTrends
- #ViralReels
- #TrendingNow
Fashion & Beauty
- #StyleGoals
- #BeautyRoutine
- #OOTD
- #MakeupInspo
- #SkincareGoals
Travel & Adventure
#Wanderlust
#TravelDiaries
#NatureLovers
#DigitalNomads
#HiddenGems
#Wanderlust
#TravelDiaries
#NatureLovers
#DigitalNomads
#HiddenGems
Food & Fitness
- #CleanEating
- #FitnessMotivation
- #MealPrep2025
- #HealthyHabits
- #WorkoutOfTheDay
Business & Marketing
- #SideHustleLife
- #MarketingTrends
- #ContentStrategy
- #Branding2025
- #EntrepreneurMindset
Using a mix of high-volume and niche-specific trending hashtags on Instagram can help you reach broader and more relevant audiences.
How to Choose the Best Trending Hashtags for Your Content
Here are some strategies to help you pick the most effective trending hashtags on Instagram:
1. Use Instagram Search
Explore the “Tags” tab after entering your primary keyword in the search bar. Instagram helps you see what’s trending by displaying relevant hashtags along with the quantity of postings.
2. Use Hashtag Tools
Tools like Hashtagify, RiteTag, and All Hashtag can show you real-time performance and trending metrics for Instagram hashtags.
3. Follow Influencers in Your Niche
Check out the hashtags that the leading influencers in your field are using. They’re probably already using effective trending hashtags on Instagram.
4. Check the Explore Page
Trending content is picked by an algorithm on the Explore page. Look for trends by examining the hashtags used in popular postings.
Best Practices for Using Trending Hashtags on Instagram
Using hashtags correctly is just as important as using the right ones. Here’s how to make the most of trending hashtags on Instagram:
- Use a mix of trending, niche, and branded hashtags
- Don’t exceed Instagram’s limit of 30 hashtags per post
- Keep them relevant to your content and audience
- Add hashtags in the caption or the first comment
- Monitor which hashtags perform best and refine your strategy
Common Mistakes to Avoid
- Using banned or spammy hashtags
- Copy-pasting the same set on every post
- Using irrelevant hashtags just because they’re trending
- Overstuffing your caption with hashtags
- Not analyzing hashtag performance
To grow on Instagram in 2025, you must stay updated, intentional, and strategic with your hashtags.
How Often Should You Update Your Hashtag Strategy?
Trends change fast, especially on social media. It’s a good idea to refresh your trending hashtags on Instagram strategy every 2–4 weeks. Regular updates ensure your content remains relevant and discoverable

Conclusion
Using trending hashtags on Instagram is one of the smartest, easiest ways to improve your content’s visibility and reach in 2025. But to truly benefit, you need to choose them wisely, use them strategically, and stay updated with new trends.
Whether you’re a content creator, brand, or influencer, a well-optimized hashtag strategy can make all the difference.
Want to stay ahead in 2025? Keep this list handy and refresh your hashtags regularly to match the current Instagram trends. Hashtags are your free ticket to viral reach use them wisely!
FAQs
Q1: How many trending hashtags should I use on one post?
You can use up to 30 hashtags, but 10–15 well-targeted ones (including trending, niche, and brand-specific) usually give the best results.
Q2: Are trending hashtags enough to go viral?
Hashtags help with reach, but your content quality, timing, and engagement also matter. Use trending hashtags strategically, not randomly.
Q3: Should I use the same hashtags on every post?
No. Repeating the same hashtags on every post can look spammy. Always mix them based on the content theme and audience interest.
Q4: How do I know if a hashtag is banned?
Search the hashtag on Instagram. If it doesn’t show recent posts or gives a warning, it may be banned. Avoid using such hashtags to protect your reach.
Q5: Do hashtags work on Instagram Stories?
Yes! You can add up to 10 hashtags in stories. You can also use a hashtag sticker or place them in the text field and hide them behind elements if needed.